Brand explorer | Our Brands | Diageo

Diageo at a glance | Our business | Diageo

First time visit: View without clicking anything

Discover Diageo | Diageo

Guinness | Brand Profile | Diageo

Europe | Where we operate | Diageo

Buchanan’s | Discover Buchanan's whisky | Our brands | Diageo

CÎROC | Brand Profile | Diageo

Baileys | Brand Profile | Diageo

Our strategy | Our business | Diageo

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

September 2025

August 2025

Diageo

	Title / URL	Issues
	Brand explorer \| Our Brands \| Diageowww.diageo.com/en/our-brands/brand-explorer	89
	Diageo at a glance \| Our business \| Diageowww.diageo.com/en/our-business/diageo-at-a-glance	76
	First time visit: View without clicking anythingwww.diageo.com/en	69
	Discover Diageo \| Diageowww.diageo.com/en	69
	Guinness \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/guinness	69
	Europe \| Where we operate \| Diageowww.diageo.com/en/our-business/where-we-operate/europe	69
	Buchanan’s \| Discover Buchanan's whisky \| Our brands \| Diageowww.diageo.com/en/our-brands/brand-explorer/buchanans	67
	CÎROC \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/ciroc	67
	Baileys \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/baileys	67
	Our strategy \| Our business \| Diageowww.diageo.com/en/our-business/our-strategy	67

Avoid using the same link text for different destinations

Diageo

Where this issue has occurred