Careers Blog | CBRE

Insights & Research | CBRE

Career & Job Opportunities | CBRE

Find a CBRE Employee or Office | CBRE

Commercial Real Estate Property Listings for Rent or Sale | CBRE

Newsroom | CBRE

Sustainability in Commercial Real Estate | CBRE

Data Center Trends | CBRE

Commercial Real Estate Design & Build | CBRE

Executive Leadership | CBRE

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

March 2025

February 2025

CBRE Group

Title / URL	Issues
Careers Blog \| CBREwww.cbre.com/careers/careers-blog	100
Insights & Research \| CBREwww.cbre.com/insights	100
Career & Job Opportunities \| CBREwww.cbre.com/careers	100
Find a CBRE Employee or Office \| CBREwww.cbre.com/offices	100
Commercial Real Estate Property Listings for Rent or Sale \| CBREwww.cbre.com/properties	96
Newsroom \| CBREwww.cbre.com/about-us/newsroom	69
Sustainability in Commercial Real Estate \| CBREwww.cbre.com/insights/sustainability	64
Data Center Trends \| CBREwww.cbre.com/insights/data-center	42
Commercial Real Estate Design & Build \| CBREwww.cbre.com/services/design-and-build	28
Executive Leadership \| CBREwww.cbre.com/about-us/leadership	22

Avoid using the same link text for different destinations

CBRE Group

Where this issue has occurred