Press releases | Bupa Group

News and stories | Bupa Group

Paralympic partnerships | Bupa Group

Careers at Bupa | Bupa Group

eco-Disruptive: Healthy Societies | Bupa Group

What we do | Bupa Group

Supporting local communities | Bupa Group

Culture and values | Bupa Group

Our purpose and strategy | Bupa Group

Do not link to an anchor on the page that does not exist. For example:
linking to `#content` without a valid destination such as `<body id="content"></body>`.

A common web design pattern is to use a named anchor to show an element via JavaScript, e.g.

```html
<a href="#foo" onclick="$('.bar').toggle();">Click me</a>
<div class="bar">
    This is some content.
</div>
``` 

In these cases, the anchor (`#foo`) should point to the `id` of the hidden element:

```html
<a href="#foo" onclick="$('#foo').toggle();">Click me</a>
<div id="foo">
    This is some content.
</div>
```

This way the semantic intent of the link is preserved, even without JavaScript. 
Note that doing so may require modification to your script, to prevent automatic 
scrolling to the named anchor.

linking-to-anchor-on-page-that-does-not-exist

August 2025

July 2025

Bupa

Title / URL	Issues
Press releases \| Bupa Groupwww.bupa.com/news-and-press/press-releases	19
News and stories \| Bupa Groupwww.bupa.com/news-and-press/news-and-stories	14
Paralympic partnerships \| Bupa Groupwww.bupa.com/impact/action/paralympic-partnerships	9
Careers at Bupa \| Bupa Groupwww.bupa.com/company/careers	7
eco-Disruptive: Healthy Societies \| Bupa Groupwww.bupa.com/impact/action/eco-disruptive	4
What we do \| Bupa Groupwww.bupa.com/company/about-us/what-we-do	4
Supporting local communities \| Bupa Groupwww.bupa.com/impact/action/supporting-communities	3
Culture and values \| Bupa Groupwww.bupa.com/company/about-us/culture-and-values	3
Our purpose and strategy \| Bupa Groupwww.bupa.com/company/about-us/our-purpose-and-strategy	3

Avoid linking to anchors that do not exist

Bupa

Where this issue has occurred