BT Landline | Get a BT Home Phone | BT

BT Calling Costs and Information from Landlines | BT

Switch Broadband | Switch Broadband Provider | BT

Landline Deals | Home Phone Packages | BT

Mobile phone deals | New mobiles and Pay Monthly | BT Mobile

Broadband Deals | Broadband Offers & Packages | BT

Mobile phones, data plans, SIM Only & more | BT Mobile

Get support with BT products and services | BT Help

discovery+ Premium (incl. TNT Sports) | Contract Free TNT Sports | BT

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

November 2025

October 2025

Title / URL	Issues
BT Landline \| Get a BT Home Phone \| BTwww.bt.com/landline/	68
BT Calling Costs and Information from Landlines \| BTwww.bt.com/landline/calling-costs/	67
Switch Broadband \| Switch Broadband Provider \| BTwww.bt.com/broadband/switch	64
Landline Deals \| Home Phone Packages \| BTwww.bt.com/landline/deals/	63
Mobile phone deals \| New mobiles and Pay Monthly \| BT Mobilewww.bt.com/products/mobile/phones/	57
Broadband Deals \| Broadband Offers & Packages \| BTwww.bt.com/broadband/deals	56
Mobile phones, data plans, SIM Only & more \| BT Mobilewww.bt.com/products/mobile/	56
Get support with BT products and services \| BT Helpwww.bt.com/help/	54
Get support with BT products and services \| BT Helpwww.bt.com/help	54
discovery+ Premium (incl. TNT Sports) \| Contract Free TNT Sports \| BTwww.bt.com/sport/monthly-pass	53

Avoid using the same link text for different destinations

Bt

Where this issue has occurred