BT Landline | Get a BT Home Phone | BT

BT Calling Costs and Information from Landlines | BT

Switch Broadband | Switch Broadband Provider | BT

Manage my BT Landline | BT

Landline Deals | Home Phone Packages | BT

Get support with BT products and services | BT Help

Broadband | Home Broadband & Line Rental | BT

Add TV to Broadband | TV with Broadband | BT

EE TV. The new name for BT TV | BT

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

August 2025

July 2025

Title / URL	Issues
BT Landline \| Get a BT Home Phone \| BTwww.bt.com/landline/	68
BT Calling Costs and Information from Landlines \| BTwww.bt.com/landline/calling-costs/	67
Switch Broadband \| Switch Broadband Provider \| BTwww.bt.com/broadband/switch	64
Manage my BT Landline \| BTwww.bt.com/landline/manage/	63
Landline Deals \| Home Phone Packages \| BTwww.bt.com/landline/deals/	63
Get support with BT products and services \| BT Helpwww.bt.com/help/	54
Get support with BT products and services \| BT Helpwww.bt.com/help	54
Broadband \| Home Broadband & Line Rental \| BTwww.bt.com/exp/broadband	52
Add TV to Broadband \| TV with Broadband \| BTwww.bt.com/tv/add	51
EE TV. The new name for BT TV \| BTwww.bt.com/tv	51

Avoid using the same link text for different destinations

Bt

Where this issue has occurred