Psychology Matters | BPS

Homepage | BPS

First time visit: View without clicking anything

Our campaigns | BPS

Accreditation | BPS

Awards and grants | BPS

BPS Mentoring Service | BPS

Who we are | BPS

Blogs landing page | BPS

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2025

November 2025

British Psychological Society

Title / URL	Issues
Psychology Matters \| BPSwww.bps.org.uk/psychologymatters	7
Homepage \| BPSwww.bps.org.uk/	6
First time visit: View without clicking anythingwww.bps.org.uk/	6
Our campaigns \| BPSwww.bps.org.uk/our-campaigns	5
Accreditation \| BPSwww.bps.org.uk/accreditation	2
Awards and grants \| BPSwww.bps.org.uk/awards-and-grants	2
BPSwww.bps.org.uk/faqs	1
BPS Mentoring Service \| BPSwww.bps.org.uk/mentoring	1
Who we are \| BPSwww.bps.org.uk/who-we-are	1
Blogs landing page \| BPSwww.bps.org.uk/blogs	1

Ensure links explain their purpose

British Psychological Society

Where this issue has occurred