The Psychologist | BPS

Homepage | BPS

First time visit: View without clicking anything

Our campaigns | BPS

Awards and grants | BPS

Accreditation | BPS

Who we are | BPS

Jobs | BPS

BPS membership | BPS

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

British Psychological Society

Title / URL	Issues
The Psychologist \| BPSwww.bps.org.uk/psychologist	20
Homepage \| BPSwww.bps.org.uk/	7
First time visit: View without clicking anythingwww.bps.org.uk/	7
Our campaigns \| BPSwww.bps.org.uk/our-campaigns	5
Awards and grants \| BPSwww.bps.org.uk/awards-and-grants	2
Accreditation \| BPSwww.bps.org.uk/accreditation	2
BPSwww.bps.org.uk/faqs	1
Who we are \| BPSwww.bps.org.uk/who-we-are	1
Jobs \| BPSwww.bps.org.uk/jobs	1
BPS membership \| BPSwww.bps.org.uk/bps-membership	1

Ensure links explain their purpose

British Psychological Society

Where this issue has occurred