Events - British Business Bank

Trustist | British Business Bank

Terms and Conditions | British Business Bank

Black Milk | British Business Bank

Ori Biotech | British Business Bank

Xentra | British Business Bank

Envoke | British Business Bank

EKSPAN | British Business Bank

TES Group | British Business Bank

SCI Semiconductor | British Business Bank

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

British Business Bank

	Title / URL	Issues
	Events - British Business Bankwww.british-business-bank.co.uk/news-and-events/events	19
	Trustist \| British Business Bankwww.british-business-bank.co.uk/case-studies/trustist	14
	Terms and Conditions \| British Business Bankwww.british-business-bank.co.uk/terms-and-conditions	14
	Black Milk \| British Business Bankwww.british-business-bank.co.uk/case-studies/black-milk	14
	Ori Biotech \| British Business Bankwww.british-business-bank.co.uk/case-studies/ori-biotech	14
	Xentra \| British Business Bankwww.british-business-bank.co.uk/case-studies/xentra	12
	Envoke \| British Business Bankwww.british-business-bank.co.uk/case-studies/envoke	12
	EKSPAN \| British Business Bankwww.british-business-bank.co.uk/case-studies/ekspan	12
	TES Group \| British Business Bankwww.british-business-bank.co.uk/case-studies/tes-group	12
	SCI Semiconductor \| British Business Bankwww.british-business-bank.co.uk/case-studies/sci-semiconductor	12

Avoid using the same link text for different destinations

British Business Bank

Where this issue has occurred