Corporate Newsroom | BCG

Leading the Retail Industry into the Future | BCG

Education Consulting and Strategy Services | BCG

Energy Industry Consulting & Strategy | BCG

Operations Consulting - Operations Management | BCG

Our Impact and Commitments | BCG

Global 404 page

Manufacturing Consulting - Manufacturing Strategy | BCG

Featured Insights and Perspectives | BCG

Public Sector Consulting and Strategy | BCG

When an image is the only content of a link, it should specify alternative text, 
via an `alt` attribute. The alternative text should describe the purpose of the link.

Without this, some users will be unable to determine what a link does, for example anyone 
using a screen reader.

To fix this, simply add an `alt` attribute to the image inside the link, e.g.:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
</a>
```

img-in-link-missing-alt

June 2025

May 2025

Boston Consulting Group

Title / URL	Issues
Corporate Newsroom \| BCGwww.bcg.com/about/corporate-newsroom	5
Leading the Retail Industry into the Future \| BCGwww.bcg.com/industries/retail/overview	4
Education Consulting and Strategy Services \| BCGwww.bcg.com/industries/education/overview	3
Energy Industry Consulting & Strategy \| BCGwww.bcg.com/industries/energy/overview	3
Operations Consulting - Operations Management \| BCGwww.bcg.com/capabilities/operations/overview	3
Our Impact and Commitments \| BCGwww.bcg.com/about/commitments	2
Global 404 pagewww.bcg.com/invented-url-for-404-page	2
Manufacturing Consulting - Manufacturing Strategy \| BCGwww.bcg.com/capabilities/manufacturing/overview	2
Featured Insights and Perspectives \| BCGwww.bcg.com/publications	2
Public Sector Consulting and Strategy \| BCGwww.bcg.com/industries/public-sector/overview	2

Specify alternative text for images inside links

Boston Consulting Group

Where this issue has occurred