BMW Group

First time visit: View without clicking anything

On the road to the Neue Klasse – Transformation at the BMW Group.

Sustainability & Responsibility at BMW Group

The Company BMW Group

BMW iFactory: Tomorrow’s Production.

BMW Group Innovation - Technologies of the Future

BMW Group Locations worldwide

Brands & Business Segments of BMW Group

BMW Group - Deutsch

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

October 2025

September 2025

Bmw Ag

	Title / URL	Issues
	BMW Groupwww.bmwgroup.com/en.html	15
	First time visit: View without clicking anythingwww.bmwgroup.com/en.html	15
	On the road to the Neue Klasse – Transformation at the BMW Group.www.bmwgroup.com/en/company/transformation.html	13
	Sustainability & Responsibility at BMW Groupwww.bmwgroup.com/en/sustainability.html	12
	The Company BMW Groupwww.bmwgroup.com/en/company.html	12
	BMW iFactory: Tomorrow’s Production.www.bmwgroup.com/en/company/production.html	11
	BMW Group Innovation - Technologies of the Futurewww.bmwgroup.com/en/innovation.html	8
	BMW Group Locations worldwidewww.bmwgroup.com/en/company/locations.html	7
	Brands & Business Segments of BMW Groupwww.bmwgroup.com/en/company/brands-products.html	7
	BMW Group - Deutschwww.bmwgroup.com/de.html	6

Ensure links explain their purpose

Bmw Ag

Where this issue has occurred