First time visit: View without clicking anything

BMW Group - English

BMW Group Supply Chain - Due Diligence & Suppliers

BMW Group Transformation - A new era of mobility

BMW Group Design

BMW Group Initiatives for Society

Concept Cars made by BMW Group

Downloadcenter

The Company BMW Group

BMW Group Innovation - Technologies of the Future

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Bmw Ag

Title / URL	Issues
First time visit: View without clicking anythingwww.bmwgroup.com/en.html	13
BMW Group - Englishwww.bmwgroup.com/en.html	13
BMW Group Supply Chain - Due Diligence & Supplierswww.bmwgroup.com/en/sustainability/supply-chain.html	10
BMW Group Transformation - A new era of mobilitywww.bmwgroup.com/en/company/transformation.html	9
BMW Group Designwww.bmwgroup.com/en/innovation/design.html	8
BMW Group Initiatives for Societywww.bmwgroup.com/en/sustainability/society.html	6
Concept Cars made by BMW Groupwww.bmwgroup.com/en/innovation/concept-cars.html	6
Downloadcenterwww.bmwgroup.com/en/download-centre.html	5
The Company BMW Groupwww.bmwgroup.com/en/company.html	5
BMW Group Innovation - Technologies of the Futurewww.bmwgroup.com/en/innovation.html	4

Ensure links explain their purpose

Bmw Ag

Where this issue has occurred