BMW Group

First time visit: View without clicking anything

BMW iFactory: Tomorrow’s Production.

BMW Group Supply Chain - Due Diligence & Suppliers

BMW Group Investor Relations Contacts

Search

BMW Group Innovation - Technologies of the Future

BMW Group Open Innovation

BMW Group – Our employees

Urban Mobility: Smart City Transportation

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

April 2025

March 2025

Bmw Ag

Title / URL	Issues
BMW Groupwww.bmwgroup.com/en.html	13
First time visit: View without clicking anythingwww.bmwgroup.com/en.html	13
BMW iFactory: Tomorrow’s Production.www.bmwgroup.com/en/innovation/production.html	5
BMW Group Supply Chain - Due Diligence & Supplierswww.bmwgroup.com/en/sustainability/supply-chain.html	4
BMW Group Investor Relations Contactswww.bmwgroup.com/en/investor-relations/contact.html	3
Searchwww.bmwgroup.com/en/search.html	3
BMW Group Innovation - Technologies of the Futurewww.bmwgroup.com/en/innovation.html	3
BMW Group Open Innovationwww.bmwgroup.com/en/innovation/open-innovation.html	3
BMW Group – Our employeeswww.bmwgroup.com/en/sustainability/employees.html	3
Urban Mobility: Smart City Transportationwww.bmwgroup.com/en/innovation/urban-mobility.html	3

Ensure links explain their purpose

Bmw Ag

Where this issue has occurred