BMW Group Locations worldwide

BMW Group Transformation - A new era of mobility

BMW Group Design

BMW Group - English

First time visit: View without clicking anything

Concept Cars made by BMW Group

BMW Group Initiatives for Society

The Company BMW Group

Urban Mobility: Smart City Transportation

BMW Group Open Innovation

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Bmw Ag

Title / URL	Issues
BMW Group Locations worldwidewww.bmwgroup.com/en/company/locations.html	100
BMW Group Transformation - A new era of mobilitywww.bmwgroup.com/en/company/transformation.html	9
BMW Group Designwww.bmwgroup.com/en/innovation/design.html	8
BMW Group - Englishwww.bmwgroup.com/en.html	7
First time visit: View without clicking anythingwww.bmwgroup.com/en.html	7
Concept Cars made by BMW Groupwww.bmwgroup.com/en/innovation/concept-cars.html	6
BMW Group Initiatives for Societywww.bmwgroup.com/en/sustainability/society.html	6
The Company BMW Groupwww.bmwgroup.com/en/company.html	5
Urban Mobility: Smart City Transportationwww.bmwgroup.com/en/innovation/urban-mobility.html	4
BMW Group Open Innovationwww.bmwgroup.com/en/innovation/open-innovation.html	4

Ensure links explain their purpose

Bmw Ag

Where this issue has occurred