Our campaigns | Blue Cross

Shop online or in-person with Blue Cross

Get help and support for your pet | Blue Cross

Educational talks and school resources | Blue Cross

Support our work helping vulnerable pets | Blue Cross

Volunteering at Blue Cross | Volunteer and help pets

Page not found | Blue Cross

Pets for adoption | Blue Cross

Donate to Blue Cross | Help change pets' lives

Working at Blue Cross | Work with vulnerable pets

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

July 2025

June 2025

Blue Cross

	Title / URL	Issues
	Our campaigns \| Blue Crosswww.bluecross.org.uk/our-campaigns	10
	Shop online or in-person with Blue Crosswww.bluecross.org.uk/shop-online	8
	Get help and support for your pet \| Blue Crosswww.bluecross.org.uk/how-we-help	7
	Educational talks and school resources \| Blue Crosswww.bluecross.org.uk/education	5
	Support our work helping vulnerable pets \| Blue Crosswww.bluecross.org.uk/support-us	5
	Volunteering at Blue Cross \| Volunteer and help petswww.bluecross.org.uk/volunteer	5
	Page not found \| Blue Crosswww.bluecross.org.uk/invented-url-for-404-page	4
	Pets for adoption \| Blue Crosswww.bluecross.org.uk/rehome-pet	3
	Donate to Blue Cross \| Help change pets' liveswww.bluecross.org.uk/donate	3
	Working at Blue Cross \| Work with vulnerable petswww.bluecross.org.uk/join-our-team	2

Ensure links explain their purpose

Blue Cross

Where this issue has occurred