Shop online or in-person with Blue Cross

Get help and support for your pet | Blue Cross

Our Campaigns | Blue Cross

Support our work helping vulnerable pets | Blue Cross

Volunteering at Blue Cross | Volunteer and help pets

Page not found | Blue Cross

Pet Advice from Blue Cross | Caring for Your Pets

Pets for adoption | Blue Cross

Donate to Blue Cross | Help change pets' lives

Get involved and help vulnerable pets | Blue Cross

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2026

January 2026

Blue Cross

	Title / URL	Issues
	Shop online or in-person with Blue Crosswww.bluecross.org.uk/shop-online	11
	Get help and support for your pet \| Blue Crosswww.bluecross.org.uk/how-we-help	7
	Our Campaigns \| Blue Crosswww.bluecross.org.uk/our-campaigns	7
	Support our work helping vulnerable pets \| Blue Crosswww.bluecross.org.uk/support-us	5
	Volunteering at Blue Cross \| Volunteer and help petswww.bluecross.org.uk/volunteer	5
	Page not found \| Blue Crosswww.bluecross.org.uk/invented-url-for-404-page	4
	Pet Advice from Blue Cross \| Caring for Your Petswww.bluecross.org.uk/pet-advice	4
	Pets for adoption \| Blue Crosswww.bluecross.org.uk/rehome-pet	3
	Donate to Blue Cross \| Help change pets' liveswww.bluecross.org.uk/donate	3
	Get involved and help vulnerable pets \| Blue Crosswww.bluecross.org.uk/get-involved	2

Ensure links explain their purpose

Blue Cross

Where this issue has occurred