Club | Birmingham City Football Club

Fans | Birmingham City Football Club

Community | Birmingham City Football Club

Tickets | Birmingham City Football Club

More | Birmingham City Football Club

Hospitality | Birmingham City Football Club

Teams | Birmingham City Football Club

Commercial | Birmingham City Football Club

Store | Birmingham City Football Club

Home | Birmingham City Football Club

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Birmingham City FC

Title / URL	Issues
Club \| Birmingham City Football Clubwww.bcfc.com/more/club	14
Fans \| Birmingham City Football Clubwww.bcfc.com/more/fans	13
Community \| Birmingham City Football Clubwww.bcfc.com/more/community	11
Tickets \| Birmingham City Football Clubwww.bcfc.com/tickets	9
More \| Birmingham City Football Clubwww.bcfc.com/more	9
Hospitality \| Birmingham City Football Clubwww.bcfc.com/more/hospitality	9
Teams \| Birmingham City Football Clubwww.bcfc.com/teams	7
Commercial \| Birmingham City Football Clubwww.bcfc.com/more/commercial	7
Store \| Birmingham City Football Clubwww.bcfc.com/store	5
Home \| Birmingham City Football Clubwww.bcfc.com/	4

Ensure links explain their purpose

Birmingham City FC

Where this issue has occurred