Business Finance & Loans | BOQ

Manage My Home Loan | BOQ

Credit Cards | Credit Card Offers | BOQ

Home Loans | Mortgages | BOQ

Banking | Banking & Savings Accounts with BOQ

Shareholder Centre | BOQ

Travel Products

Personal and Car Loans | BOQ

Car Insurance | Car insurance quotes online

Investing and Superannuation | BOQ

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Bank of Queensland

Title / URL	Issues
Business Finance & Loans \| BOQwww.boq.com.au/business/loan-and-finance	18
Manage My Home Loan \| BOQwww.boq.com.au/personal/home-loans/manage-home-loans	10
Credit Cards \| Credit Card Offers \| BOQwww.boq.com.au/personal/credit-cards	9
Home Loans \| Mortgages \| BOQwww.boq.com.au/personal/home-loans	9
Banking \| Banking & Savings Accounts with BOQwww.boq.com.au/personal/banking	9
Shareholder Centre \| BOQwww.boq.com.au/Shareholder-centre	9
Travel Productswww.boq.com.au/personal/travel	5
Personal and Car Loans \| BOQwww.boq.com.au/personal/personal-and-car-loans	5
Car Insurance \| Car insurance quotes onlinewww.boq.com.au/personal/insurance/car-insurance	5
Investing and Superannuation \| BOQwww.boq.com.au/personal/investing-and-superannuation	5

Ensure links explain their purpose

Bank of Queensland

Where this issue has occurred