2030 Goals - Ball

Newswire - Ball

Ball Stories - Ball

Home - Ball

Why ASI Matters - Ball

First time visit: View without clicking anything

Sustainability at Ball Corporation - Ball

Aluminum Cups - Ball

Shop Now - Ball

Our Company - Ball

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

February 2025

January 2025

Ball Corp

Title / URL	Issues
2030 Goals - Ballwww.ball.com/sustainability/goals	55
Newswire - Ballwww.ball.com/newswire	44
Ball Stories - Ballwww.ball.com/our-company/ball-stories	32
Home - Ballwww.ball.com/	30
Why ASI Matters - Ballwww.ball.com/packaging/asi	30
First time visit: View without clicking anythingwww.ball.com/	30
Sustainability at Ball Corporation - Ballwww.ball.com/sustainability	29
Aluminum Cups - Ballwww.ball.com/aluminumcups	27
Shop Now - Ballwww.ball.com/aluminumcups/shop-now	27
Our Company - Ballwww.ball.com/our-company	25

Avoid using the same link text for different destinations

Ball Corp

Where this issue has occurred