Regulatory returns - Aviva plc

Our locations - Aviva plc

Investors - Aviva plc

Media contacts - Aviva plc

Corporate contacts - Aviva plc

Dividends - Aviva plc

Manage your shares - Aviva plc

Innovation - Aviva plc

Equity analysts - Aviva plc

Annual Report 2024 - Aviva plc

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

August 2025

July 2025

Aviva

Title / URL	Issues
Regulatory returns - Aviva plcwww.aviva.com/investors/regulatory-returns/	95
Our locations - Aviva plcwww.aviva.com/our-locations/	24
Investors - Aviva plcwww.aviva.com/investors/	23
Media contacts - Aviva plcwww.aviva.com/newsroom/media-contacts/	22
Corporate contacts - Aviva plcwww.aviva.com/about-us/corporate-contacts/	22
Dividends - Aviva plcwww.aviva.com/investors/dividends/	22
Manage your shares - Aviva plcwww.aviva.com/investors/manage-your-shares/	22
Innovation - Aviva plcwww.aviva.com/about-us/innovation/	21
Equity analysts - Aviva plcwww.aviva.com/investors/equity-analysts/	20
Annual Report 2024 - Aviva plcwww.aviva.com/investors/annual-report/	20

Avoid using the same link text for different destinations

Aviva

Where this issue has occurred