Media resources

Our culture & values

Policies & reports

Contact

About

Home Page

Company news

The environment

Generating value

Market reports

Users must be able to magnify the contents of a web page by up to 200%. In modern 
browsers this is almost always possible unless the page chooses to disable it.

Websites should avoid using the meta viewport tag to disable pinch-to-zoom. This behavior
is highly discouraged for accessibility and usability on mobile devices.

Generally the code causing this issue looks like this:

```html
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" />
```

Here the use of `user-scaleable=no` asks the browser not to allow user zoom. 

iOS no longer allows websites to disable pinch-to-zoom, and ignores this part of the
viewport tag. Therefore to replicate this issue you must use an Android device.

ensure-text-can-resize

March 2026

February 2026

Auto Trader Group PLC

Title / URL	Issues
Media resourcesplc.autotrader.co.uk/news-views/media-resources/	1
Our culture & valuesplc.autotrader.co.uk/about/our-culture-values/	1
Policies & reportsplc.autotrader.co.uk/esg/policies-reports/	1
Contactplc.autotrader.co.uk/contact/	1
Aboutplc.autotrader.co.uk/about/	1
Home Pageplc.autotrader.co.uk/	1
Company newsplc.autotrader.co.uk/news-views/company-news/	1
The environmentplc.autotrader.co.uk/esg/the-environment/	1
Generating valueplc.autotrader.co.uk/about/generating-value/	1
Market reportsplc.autotrader.co.uk/news-views/market-reports/	1

Ensure pinch-to-zoom is enabled

Auto Trader Group PLC

Where this issue has occurred