Investor relations | Assura

About us | Assura

ESG: The Bigger Picture | Assura

Existing customers | Assura

B Corp | Assura

Careers | Assura

Page not found | Assura

Customers | Assura

Case studies | Assura

Our business | Assura

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2025

May 2025

Assura PLC

	Title / URL	Issues
	Investor relations \| Assurawww.assuraplc.com/investor-relations	10
	About us \| Assurawww.assuraplc.com/about-us	9
	ESG: The Bigger Picture \| Assurawww.assuraplc.com/esg-bigger-picture	8
	Existing customers \| Assurawww.assuraplc.com/customers/existing-customers	8
	B Corp \| Assurawww.assuraplc.com/esg-bigger-picture/b-corp	6
	Careers \| Assurawww.assuraplc.com/about-us/careers	6
	Page not found \| Assurawww.assuraplc.com/invented-url-for-404-page	6
	Customers \| Assurawww.assuraplc.com/customers	6
	Case studies \| Assurawww.assuraplc.com/media-centre/case-studies	5
	Our business \| Assurawww.assuraplc.com/about-us/our-business	5

Ensure links explain their purpose

Assura PLC

Where this issue has occurred