Home | Ashmore Group

First time visit: View without clicking anything

Subscribe to our Insights | Ashmore Group

Insights | Ashmore Group

Media centre | Ashmore Group

ESG and Sustainability at Ashmore | Ashmore Group

Privacy Policy | Ashmore Group

Page not found | Ashmore Group

Funds - FAQs | Ashmore Group

Cookie policy | Ashmore Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2025

May 2025

Ashmore Group

	Title / URL	Issues
	Home \| Ashmore Groupwww.ashmoregroup.com/en-gb	4
	First time visit: View without clicking anythingwww.ashmoregroup.com/en-gb	4
	Subscribe to our Insights \| Ashmore Groupwww.ashmoregroup.com/en-gb/subscribe-insights	4
	Insights \| Ashmore Groupwww.ashmoregroup.com/en-gb/insights	2
	Media centre \| Ashmore Groupwww.ashmoregroup.com/en-gb/media-centre	2
	ESG and Sustainability at Ashmore \| Ashmore Groupwww.ashmoregroup.com/en-gb/esg	2
	Privacy Policy \| Ashmore Groupwww.ashmoregroup.com/en-gb/privacy-policy	1
	Page not found \| Ashmore Groupwww.ashmoregroup.com/invented-url-for-404-page	1
	Funds - FAQs \| Ashmore Groupwww.ashmoregroup.com/en-gb/funds-faqs	1
	Cookie policy \| Ashmore Groupwww.ashmoregroup.com/en-co/cookie-policy	1

Ensure links explain their purpose

Ashmore Group

Where this issue has occurred