BA (Hons) Fashion – AUB – Arts University Bournemouth

The Library – AUB – Arts University Bournemouth

Webinars – AUB – Arts University Bournemouth

BA (Hons) Fine Art – AUB – Arts University Bournemouth

BA (Hons) Games Art and Design – AUB – Arts University Bournemouth

BA (Hons) Commercial Photography – AUB – Arts University Bournemouth

BA (Hons) Costume – AUB – Arts University Bournemouth

AUB ResLife – AUB – Arts University Bournemouth

Graduation – AUB – Arts University Bournemouth

University Music – AUB – Arts University Bournemouth

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

February 2026

January 2026

Arts University Bournemouth

	Title / URL	Issues
	BA (Hons) Fashion – AUB – Arts University Bournemouthaub.ac.uk/ba-hons-fashion	47
	The Library – AUB – Arts University Bournemouthaub.ac.uk/campus/the-library	28
	Webinars – AUB – Arts University Bournemouthaub.ac.uk/international/webinars	28
	BA (Hons) Fine Art – AUB – Arts University Bournemouthaub.ac.uk/ba-hons-fine-art	27
	BA (Hons) Games Art and Design – AUB – Arts University Bournemouthaub.ac.uk/ba-hons-games-art-and-design	24
	BA (Hons) Commercial Photography – AUB – Arts University Bournemouthaub.ac.uk/ba-hons-commercial-photography	24
	BA (Hons) Costume – AUB – Arts University Bournemouthaub.ac.uk/ba-hons-costume	23
	AUB ResLife – AUB – Arts University Bournemouthaub.ac.uk/accommodation/aub-reslife	23
	Graduation – AUB – Arts University Bournemouthaub.ac.uk/graduation	23
	University Music – AUB – Arts University Bournemouthaub.ac.uk/campus/university-music	21

Avoid using the same link text for different destinations

Arts University Bournemouth

Where this issue has occurred