BA (Hons) Fashion – AUB – Arts University Bournemouth

Room Hire – AUB – Arts University Bournemouth

BA (Hons) Costume – AUB – Arts University Bournemouth

BA (Hons) Fine Art – AUB – Arts University Bournemouth

The Library – AUB – Arts University Bournemouth

BA (Hons) Acting – AUB – Arts University Bournemouth

Research - News – AUB – Arts University Bournemouth

Foundation - News – AUB – Arts University Bournemouth

AUB& - News – AUB – Arts University Bournemouth

Award - News – AUB – Arts University Bournemouth

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

Arts University Bournemouth

Title / URL	Issues
BA (Hons) Fashion – AUB – Arts University Bournemouthaub.ac.uk/course/fashion/details	55
Room Hire – AUB – Arts University Bournemouthaub.ac.uk/room-hire	44
BA (Hons) Costume – AUB – Arts University Bournemouthaub.ac.uk/course/costume/details	39
BA (Hons) Fine Art – AUB – Arts University Bournemouthaub.ac.uk/course/fine-art/details	38
The Library – AUB – Arts University Bournemouthaub.ac.uk/campus/the-library	29
BA (Hons) Acting – AUB – Arts University Bournemouthaub.ac.uk/course/acting/details	24
Research - News – AUB – Arts University Bournemouthaub.ac.uk/latest/news/research	23
Foundation - News – AUB – Arts University Bournemouthaub.ac.uk/latest/news/foundation	23
AUB& - News – AUB – Arts University Bournemouthaub.ac.uk/latest/news/aub	23
Award - News – AUB – Arts University Bournemouthaub.ac.uk/latest/news/award	23

Avoid using the same link text for different destinations

Arts University Bournemouth

Where this issue has occurred