BA (Hons) Fashion – AUB – Arts University Bournemouth

Room Hire – AUB – Arts University Bournemouth

The Library – AUB – Arts University Bournemouth

BA (Hons) Fine Art – AUB – Arts University Bournemouth

Teachers and Advisors Hub – AUB – Arts University Bournemouth

BA (Hons) Costume – AUB – Arts University Bournemouth

Innovation Studio – AUB – Arts University Bournemouth

Graduation – AUB – Arts University Bournemouth

University Music – AUB – Arts University Bournemouth

TheGallery – AUB – Arts University Bournemouth

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

December 2025

November 2025

Arts University Bournemouth

Title / URL	Issues
BA (Hons) Fashion – AUB – Arts University Bournemouthaub.ac.uk/course/ba-hons-fashion	82
Room Hire – AUB – Arts University Bournemouthaub.ac.uk/room-hire	69
The Library – AUB – Arts University Bournemouthaub.ac.uk/campus/the-library	54
BA (Hons) Fine Art – AUB – Arts University Bournemouthaub.ac.uk/course/ba-hons-fine-art	53
Teachers and Advisors Hub – AUB – Arts University Bournemouthaub.ac.uk/teachers-and-advisors-hub	50
BA (Hons) Costume – AUB – Arts University Bournemouthaub.ac.uk/course/ba-hons-costume	49
Innovation Studio – AUB – Arts University Bournemouthaub.ac.uk/innovation-studio	48
Graduation – AUB – Arts University Bournemouthaub.ac.uk/graduation	48
University Music – AUB – Arts University Bournemouthaub.ac.uk/campus/university-music	47
TheGallery – AUB – Arts University Bournemouthaub.ac.uk/campus/thegallery	46

Avoid using the same link text for different destinations

Arts University Bournemouth

Where this issue has occurred