Brands and markets | Admiral Group Plc

Our Board and Management | Admiral Group Plc

Business | Admiral Group Plc

Home | Admiral Group Plc

First time visit: View without clicking anything

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

Title / URL	Issues
Brands and markets \| Admiral Group Plcadmiralgroup.co.uk/who-we-are/brands-and-markets	16
Our Board and Management \| Admiral Group Plcadmiralgroup.co.uk/who-we-are/our-board-and-management	10
Business \| Admiral Group Plcwww.admiralgroup.co.uk/sustainability/business	4
Home \| Admiral Group Plcadmiralgroup.co.uk/	4
Home \| Admiral Group Plcwww.admiralgroup.co.uk/	4
First time visit: View without clicking anythingwww.admiralgroup.co.uk/	4

Ensure links explain their purpose

Admiral Group

Where this issue has occurred