Retail Growth Strategies | Acosta

Enhance Performance at Meijer | Acosta

Build Value at Sprouts Farmers’ Markets | Acosta

Dominate Amazon Ecosystem | Acosta

First time visit: View without clicking anything

Unlock Potential at Kroger | Acosta

Build Value Channel Strategies | Acosta

Retail Channel Connections | Acosta

Delivering Real Results for Trusted Brands | Acosta

Seize Opportunities at Publix | Acosta

Two adjacent links should not point to the same destination. You almost always want to combine the 
two links.

For example, it is quite common to link an image and text together like this:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
</a>
<a href="news.html">
    News
</a>
``` 

These adjacent links should be combined like so:

```html
<a href="news.html">
    <img src="photo.jpg" alt="" />
    News
</a>
``` 

Links to `#` are ignored, as these are nearly always placeholders for JavaScript, e.g.:

```html
<a href="#" onclick="approve()">
    OK
</a>
<a href="#" onclick="reject()">
    Cancel
</a>
```

# Justification

Many users of assistive technology are only able to experience content sequentially - that is, they must
step through each part of the page, one part at a time. Often this is a slow process, potentially 
hampered by a physical impediment.

Stepping through redundant links is time consuming; for example users of a screen reader must 
hear each link read aloud in turn. 

This also simplifies your code. 

# Methodology

1. Find all links (`<a>` tags) on the page.
2. Ignore links pointing to `#`, as these are usually placeholders for JavaScript.
3. Flag links which are (a) separated only by whitespace and (b) which point to the 
   same absolute URL.  

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links.

duplicate-adjacent-link

June 2025

May 2025

Acosta

	Title / URL	Issues
	Retail Growth Strategies \| Acostawww.acosta.com/services/	4
	Enhance Performance at Meijer \| Acostawww.acosta.com/retailers/meijer/	4
	Build Value at Sprouts Farmers’ Markets \| Acostawww.acosta.com/retailers/sprouts/	4
	Dominate Amazon Ecosystem \| Acostawww.acosta.com/retailers/amazon/	4
	First time visit: View without clicking anythingwww.acosta.com/	4
	Unlock Potential at Kroger \| Acostawww.acosta.com/retailers/kroger/	4
	Build Value Channel Strategies \| Acostawww.acosta.com/channels/value/	4
	Retail Channel Connections \| Acostawww.acosta.com/channels/	4
	Delivering Real Results for Trusted Brands \| Acostawww.acosta.com/results/	4
	Seize Opportunities at Publix \| Acostawww.acosta.com/retailers/publix/	4

Combine adjacent links with the same destination

Acosta

Where this issue has occurred