What does this mean?

People using screen readers are not able to see the layout of a form. To make forms accessible, they must define explicit text labels for each form control.

Usually the best solution is to use a <label> element. The label may be linked to by the form control:

<label for="name">Full name</label>
<input type="name" id="name">

or the <label> can be wrapped around the form control:

    Full name <input type="name">

Buttons are different, as their labels are specified by the code for the button, e.g.

<input type="submit" value="Send message">
<button>Send message</button>

Alternatively ARIA attributes, such as aria-label may be used, but this information will not be conveyed to visual users. For more information, see W3C's guide to labeling controls.

Hidden input fields (<input type="hidden">) do not require labels. Note that the placeholder attribute should not be used as an alternative to a label.

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HTML Found on page Issues
<input data-test="header-search-input" type="text" class="UI KIT-form__input UI KIT-header-search__input UI KIT-popover__button ng-pristine ng-untouched ng-valid ng-valid-maxlength" id="search" autocomplete="off" name="entry" maxlength="250" placeholder="Search" ng-change="searchSuggestions.handleNewSearchTerm(searchSuggestions.term)" ng-keyup="searchSuggestions.handleKeyPress($event);" ng-model="searchSuggestions.term" ng-focus="searchSuggestions.focus = true" ng-blur="searchSuggestions.focus = false;"> 125
<select name="sortBy" onchange="sortProductsCallback(this.form.sortBy.options[this.form.sortBy.selectedIndex].value)">...</select> 118
<input type="text" name="page" size="3" value="1" style="display:inline;"> 62
<button type="button" class="close" ng-if="message.dismissButton" ng-bind-html="message.dismissButtonHtml" ng-click="!message.dismissOnClick &amp;&amp; dismiss()">...</button> 5
<input id="password" name="password" class="form__field [ v2 v3 ]" data-test="create-account-password" placeholder="Password - Minimum of 5 characters" data-pii="true" type="password" value autocomplete="off"> 1
<input class="UI KIT-bop__form__buy-box__basket-form-input KIT-form__input" name="quantity" type="number" min="0" max="99" data-test="add-to-basket-quantity-input" value="1"> 1
<input id="postcode" name="postcode" class="form__field [ v2 v3 ]" data-test="create-account-postcode" placeholder="Postcode" type="text" data-pii="true" value> 1
<input id="firstname" name="firstname" class="form__field form__field--inline [ v2 v3 ]" data-test="create-account-firstname" data-required="true" placeholder="First name" type="text" data-pii="true" value> 1
<input class="form__field [ v2 v3 ]" type="password" name="password" placeholder="Password" id="password" tabindex="2" data-test="login-password" data-pii="true"> 1
<input type="text" class="UI KIT-form__input" placeholder="Postcode, address or town..." data-test="store-address-search-input" value> 1
322 distinct issues were found in the sample of 125 web pages. Only the first 10 issues are shown here.
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