Brands and markets | Admiral Group Plc

Our Board and Management | Admiral Group Plc

Home | Admiral Group Plc

First time visit: View without clicking anything

Investments | Admiral Group Plc

Latest fraud warning | Admiral Group Plc

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2026

December 2025

Admiral Group

	Title / URL	Issues
	Brands and markets \| Admiral Group Plcadmiralgroup.co.uk/who-we-are/brands-and-markets	16
	Our Board and Management \| Admiral Group Plcadmiralgroup.co.uk/who-we-are/our-board-and-management	10
	Home \| Admiral Group Plcadmiralgroup.co.uk/	6
	Home \| Admiral Group Plcwww.admiralgroup.co.uk/	6
	First time visit: View without clicking anythingwww.admiralgroup.co.uk/	6
	Investments \| Admiral Group Plcwww.admiralgroup.co.uk/sustainability/investments	4
	Latest fraud warning \| Admiral Group Plcwww.admiralgroup.co.uk/latest-fraud-warning	1

Ensure links explain their purpose

Admiral Group

Where this issue has occurred