Training and events | Housing Ombudsman Service

Updates to online webform | Housing Ombudsman

Learning from severe maladministration report | May

About us | The Housing Ombudsman Service

First time visit: View without clicking anything

Contact us | Housing Ombudsman Service

Fact sheets - Housing Ombudsman

Window guidance | Housing Ombudsman

Key topics | Housing Ombudsman Service

Housing Ombudsman Service

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

November 2025

October 2025

Housing Ombudsman

	Title / URL	Issues
	Training and events \| Housing Ombudsman Servicewww.housing-ombudsman.org.uk/centre-for-learning/workshops/	11
	Updates to online webform \| Housing Ombudsmanwww.housing-ombudsman.org.uk/2024/11/06/online-webform/	4
	Learning from severe maladministration report \| Maywww.housing-ombudsman.org.uk/2025/05/20/emergency-repairs/	4
	About us \| The Housing Ombudsman Servicewww.housing-ombudsman.org.uk/home/about-us/	4
	First time visit: View without clicking anythingwww.housing-ombudsman.org.uk/	3
	Contact us \| Housing Ombudsman Servicewww.housing-ombudsman.org.uk/contact-us/	3
	Fact sheets - Housing Ombudsmanwww.housing-ombudsman.org.uk/centre-for-learning/fact-sheets/	3
	Window guidance \| Housing Ombudsmanwww.housing-ombudsman.org.uk/centre-for-learning/key-topics/windows/windows-guidance/	3
	Key topics \| Housing Ombudsman Servicewww.housing-ombudsman.org.uk/centre-for-learning/key-topics/	3
	Housing Ombudsman Servicewww.housing-ombudsman.org.uk/	3

Avoid using the same link text for different destinations

Housing Ombudsman

Where this issue has occurred