What does this mean?

An <img> element inside a link must not specify alternative text that duplicates the content of a text link inside or beside it.

For example, this code should be avoided:

<a href="/apple">
    <img src="apple.png" alt="Apple">

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to specify either a null (empty) alt attribute:

<a href="/apple">
    <img src="apple.png" alt="">

or to hide the image via aria-hidden:

<a href="/apple">
    <img src="apple.png" aria-hidden="true">

Learn more

Read about Technique H2 on how to combine an adjacent image and texts links.

See the WAI Tutorial on decorative images.

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